The newsletter

Notes from the Den

Notes from the Den is Logan Ice's newsletter on growth marketing, running a business with AI in the loop, and the occasional D&D tangent. Last updated September 26, 2026.

Using the Right LureSeptember 26, 2026A stranger found Logan Ice through ChatGPT because his website says one specific thing about how he works. Why a narrow, plain-spoken pitch helps you get found now that buyers ask AI for help, and what to change on your own site this week.
Dungeons & Dragons & Dialogue, Six Years LaterSeptember 15, 2026Six years after writing about how D&D makes you better at your job, Logan Ice revisits empathy, diversity and ambiguity from the Dungeon Master's side of the table, adds what changes when AI agents join the party, and makes the case for a Session Zero in every client engagement.
The Angle Storm PackSeptember 10, 2026Logan Ice's creative development loop for paid social as seven prompts you can paste into Claude or ChatGPT: name the default angle, force new angles away from it, score them, test them on five independent personas, and loop until one of them fights for an angle.