Help building a marketing team and its systems
Last updated
If you're about to hire your first or next marketer, or your team has grown faster than its processes, I plug in to design the team and build the systems they'll run. I'm Logan Ice. I've built and led growth teams at companies from startups to Equifax, and I build the AI workflows and SOPs your team keeps. It starts at $7,500 a month.
What I do in this seat
- A map of which seats you actually need filled, and in what order.
- Job descriptions, interview rubrics and onboarding plans for the next hire.
- SOPs written for the people who'll follow them, not for marketers.
- AI workflows your team owns, and training so they can run and extend them.
Why strategy and execution from one person
Most brands get advice from one place and execution from another, and something always gets lost between them. I do both. Clients usually hire me for one thing and keep me around for more, because the work gets done and they like working with me.
Questions people ask
Should I hire a full-time head of marketing or go fractional?
If you're not sure yet what that person would spend their week on, go fractional first. You'll get the work done now and learn exactly who to hire.
Do you stay after the team is hired?
Often, yes. Plenty of clients keep me in a strategy or creative seat once the team is running.
How much does it cost?
From $7,500 a month.
See all the seats →
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