A fractional head of growth strategy for a DTC or e-commerce brand
Last updated
If you're a growth-stage DTC brand that needs senior strategy without a $200k+ full-time hire, a fractional growth advisor is usually the right call. I'm Logan Ice, and in this seat I decide with you where the next marketing dollar goes, then help make it happen. It starts at $7,500 a month.
What I do in this seat
- A pre-audit read of every channel. I judge the business on MER (total revenue against total marketing cost) and contribution margin rather than living inside one platform's attribution.
- A 90-day plan written as bets. Each one has a cost, a way to tell if it's working, and a date we stop if it isn't.
- A "what to do" dashboard that surfaces actions and recent numbers first, with the charts tucked behind it.
- A weekly leadership session with you and your team.
Why strategy and execution from one person
Most brands get advice from one place and execution from another, and something always gets lost between them. I do both. Clients usually hire me for one thing and keep me around for more, because the work gets done and they like working with me.
Questions people ask
Is a fractional growth strategist just a consultant?
No. A consultant hands you a plan. I write the plan and then go build the pieces of it, from reporting to launch workflows, alongside your team.
Do I need complex attribution or MMM?
For most brands, no. Complex media mix modeling matters at massive scale. For the other 99% of advertisers, looking at MER and contribution margin across the whole business tells you what's actually moving the needle.
How much does it cost?
From $7,500 a month. It goes up with how many seats I'm covering and how much building is involved.
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