Lemonade Economy

Run your very own lemonade stand for 14 summer days. Pick your price, make yummy lemonade, and see how much money you can make! A 14-day demand simulation with ~120 autonomous customer agents β€” price elasticity, COGS, marketing reach and competitive response, disguised as a lemonade stand.

Part of The Growth Den Lab Β· plays right in your browser, nothing to sign up for.

β˜€οΈ Morning Β· Day 1 of 14
πŸ—ž The Sunnyville Times
β˜€οΈ
Weather guess:Forecast (imperfect): Sunny Weather is your seasonality β€” demand moves with it.
πŸ“£

1 Β· How much for one cup?1 Β· Set your price point

$1.00

2 Β· What kind of lemonade?2 Β· Product quality (drives COGS + retention)

3 Β· Paint a big sign?3 Β· Marketing spend

🐷 Piggy bank:Cumulative P&L: $0.00
🌞 Midday · Day 1
πŸ₯€ 0 πŸ’° $0.00

The town wakes up…

πŸŒ™ Evening Β· Day 1

How did today go?Daily P&L

πŸ₯€Cups soldUnits sold0
πŸ’°Money inRevenue$0.00
🧾Money outCOGS + marketing$0.00
⭐PROFIT$0.00
Foot traffic: 0 Β· Conversion: 0%
Repeat buyers: 0 Β· Priced out: 0 Β· Lost to competitor: 0
Denny says:

πŸŽ“ Summer Report Card

Your whole summer, in one page!End-of-season performance review
Total money you kept:Net profit, 14 days: $0.00 ⭐
πŸ₯€ 0cups all summertotal units
πŸ” 0friends who came backrepeat customers
πŸ“… β€”your best daypeak revenue day
🌧 β€”cups on rainy daysavg units, rain days

πŸ… Best thing you did:Highest-leverage decision:

The secret picture your summer drew 🀫Your demand curve (actual data)