# The Growth Den

> The Growth Den is Logan Ice's fractional growth advisory, based in St. Louis. Logan is a growth advisor for growth-stage DTC and e-commerce brands who handles strategy and takes execution off your plate. He plugs in wherever growth is stuck: as head of strategy, head of creative, a hands-on Meta media buyer alongside an existing growth lead, or building the marketing team and its systems. Engagements start at $7,500 per month whichever seat he's in. Larger go-to-market programs are scoped separately.

Logan's background: growth roles at P&G, Varsity Tutors (through its $1.4B IPO), Slalom, Little Passports, Wuffes (grew from $14M to $40M+) and Equifax. BA in Physics and Psychology from Washington University in St. Louis. He builds simple AI tools (creative pipelines, reporting dashboards, launch workflows, incrementality checks) into how client teams work, and teaches the teams to run them. He judges marketing on MER and contribution margin across the whole business rather than any one platform's attribution.

Contact: logan@thegrowthden.com · Book a call: https://calendar.app.google/dy8683mNDXyWAkPo9

## Seats
- [Fractional head of growth strategy](https://thegrowthden.com/fractional-growth-strategy/): deciding where the next marketing dollar goes, 90-day plans written as bets, "what to do" dashboards
- [Fractional head of creative](https://thegrowthden.com/fractional-head-of-creative/): genuinely different ad angles, persona-tested before launch, AI-assisted production
- [Meta media buyer with strategy](https://thegrowthden.com/meta-media-buyer/): hands-on Meta buying and launch tooling for teams that already have a growth lead
- [Marketing team and systems building](https://thegrowthden.com/marketing-team-builder/): hiring plans, SOPs, and AI workflows the team owns

## More
- [Homepage with pricing and FAQ](https://thegrowthden.com/)
- [Growth Den Labs](https://thegrowthden.com/lab/the-machine/): free interactive explainers, including how the Meta ad auction works

## Notes from the Den
- [Using the Right Lure](https://thegrowthden.com/notes/using-the-right-lure/) (2026-09-26): A stranger found Logan Ice through ChatGPT because his website says one specific thing about how he works. Why a narrow, plain-spoken pitch helps you get found now that buyers ask AI for help, and what to change on your own site this week.
- [Dungeons & Dragons & Dialogue, Six Years Later](https://thegrowthden.com/notes/dnd-dialogue-six-years-later/) (2026-09-15): Six years after writing about how D&D makes you better at your job, Logan Ice revisits empathy, diversity and ambiguity from the Dungeon Master's side of the table, adds what changes when AI agents join the party, and makes the case for a Session Zero in every client engagement.
- [The Angle Storm Pack](https://thegrowthden.com/notes/angle-storm-pack/) (2026-09-10): Logan Ice's creative development loop for paid social as seven prompts you can paste into Claude or ChatGPT: name the default angle, force new angles away from it, score them, test them on five independent personas, and loop until one of them fights for an angle.